1 February 2016

Presentation Matters

A little extra preparation may pay handsomely.


share

As the home owner, you will know every aspect of your property which you love, but would prospective buyers pick these aspects at a glance?

Whether a serious buyer or someone simply attending the odd open home out of curiosity you will have noticed that many homes have been groomed for sale. First impressions occur within seconds rather than minutes and once formed are difficult to dislodge. The human brain is hardwired to make snap decisions in this way as a prehistoric survival mechanism. What follows may appear reasonably obvious, but it doesn’t hurt to reflect if you are considering selling.

Sunlight is one of the most universal requirements when viewing homes so make sure you make the most of it.

Stand at the gate and attempt to view your property as if for the first time. Do the beautiful external architectural details strike you immediately? Is there a balance between shrubs and trees providing privacy versus giving a feeling of shade and gloominess.

What to trim will differ as to the season in which you are selling. Evidence of mildew and lichen add to the perception of dampness but can be easily removed with a commercial spray product. Garden rubbish is unsightly and detracts from the appeal of your garden, but it’s easy for each of us not to ‘see it’ because we’re used to it being there. So if you have a pile of ‘stuff’, get rid of it. This goes for the garage, old sheds and any outbuildings. If you have a pool, ensure that it is clear of leaves, the water clean, tiles are clean top and bottom and any pool equipment is stored away.

Well manicured gardens and pool area make a great impression.

Well manicured gardens and pool area make a great impression.

Similarly, upon entering the home, is the immediate impact one which you want to emphasise. Sometimes the volume of furnishings accumulated during the life of the family may project a feeling that the rooms are smaller than they actually are. We all accumulate things relevant to our life history and often there is emotional attachment to these items which showcase a distinct personality rather than having broad appeal.

"A home stager can often repurpose items you already own to better define spaces and introduce new ways to to maximise the sale price for you".

Updated kitchens and bathrooms help sell properties. Upgrades include stainless steel appliances, granite countertops, and replacing or painting cupboard doors and handles. These are considered purchases but in the right circumstances, can be well worth the investment. Another easy and affordable interior facelift is to paint your home in neutral tones. A neutral colour palette throughout your home will enable your potential buyers to place their furniture. Sprucing up the paint work can be an investment that pays big dividends but it needs to be done well, rough edges or paint on the windows will send all the wrong signals to prospective buyers. 

As agents, we understand the stresses of selling and the disruption of having potential buyers through your home. We also understand that we only get one chance to create a ‘first impression’. We certainly won’t suggest removing all your beloved furniture, however sometimes, a discussion of having a professional to dress your home, or parts of it, may be beneficial.

A Grey Lynn villa staged by  Simon Gill from Interior Concepts

A Grey Lynn villa staged by Simon Gill from Interior Concepts

Questions to ask the agents are: how much should I realistically spend in preparation, what is the highest priority and how do I maximise my return. There is no one size fits all and there will be different answers to these questions for every property, but the approach should always be the same. Start with the end result in mind - who are the target market, what will attract them to your home and what aspects must we emphasise?

A little extra preparation may pay handsomely.

 

share

Return to blog

More recent posts

16 August 2018

Future Growth


For the third year running, a select group of the team from Ray White Damerell Group have joined a class of students, teachers and parents from Ponsonby Primary to help plant over 400 trees,…

More
9 August 2018

Coffee Ritual


A celebration of the ritual preparation and presentation of coffee beans, Coffee House Organic takes the the idea of the Japanese Tea House ceremony and gives it a twist along the Ponsonby s…

More
2 August 2018

Once In A Lifetime


A couple’s labour of love has seen them restore a landmark villa from a rundown boarding house into a luxurious home and new business.

More
26 July 2018

Art with Heart


This year’s Emerging Artist Awards at The Upstairs Gallery promises to be an excellent showcase of talented artists in the West. With the theme of ‘Empathy’, it also demonstrates perfectly t…

More
12 July 2018

For the Love Of…


Anglican church, St Matthew-in-the-City opens its doors to all people. The word is spread, unbiased and with love, and its arches regularly ring with sounds of orchestral music.

More
5 July 2018

Enough is Enough!


It’s time to say no to plastic. It’s time for each and every one of us to take count of the unnecessary and avoidable plastic we use on a daily basis and do something about it. Need some enc…

More
28 June 2018

Shortage Underpins Stability


As the Auckland property market steers a more subdued course, gone are the heady days of astronomical leaps in housing values. But, what of the future in the light of policies designed to su…

More
14 June 2018

Romancing the Craft


Rose & Heather’s Martin Bell says setting up their furniture showroom and bespoke workshop in a combined Grey Lynn space, the only one of its sort in central Auckland, is “kind of like comin…

More
7 June 2018

Weird Makerspace


Want to donate your broken down household junk - a computer hard drive or sewing machine which doesn’t work anymore - to a good cause? Consider Tangleball. A community of down to earth creat…

More

Contact Us

Are you interested in knowing more about one of these articles? Please fill out the form below to get in contact with us.