Watch Our Auctions Live

Covid Traffic Light Guidance  Read Here

Watch Our Auctions Live

Covid Traffic Light Guidance  Read Here

18 May 2016

Bespoke Design

For that personal touch


share

Twelve years ago, Jane McAulay-Frame arrived in New Zealand with a bag and high hopes.

She now runs a successful interior design studio, Bespoke Interior Design, and has recently moved her young family and her business from the hills of Titirangi into the heart of fashionable Ponsonby. John Williams caught up with Jane and her team in her new office – the freshly converted basement of her O’Neill Street villa.

What triggered your move Ponsonby?

“A lot of my client base is in the area and the surrounding suburbs. I wanted my business to be more accessible to them so that they can drop in and have a coffee, or I can easily meet them face-to-face,” says, Jane. “Ponsonby is also close to many of our suppliers, so it’s easy to pop out to furniture stores or fabric shops. It really is at the centre of things.

“But more than that, I feel Ponsonby has a wonderful, forward-thinking vibe about it. There is so much creativity going on here. Ultimately, for me, it is the best place in Auckland to be. I’m just in heaven. I can walk to the top of the road and I’m right the middle of everything,” she adds.

What’s your starting point with a design?

“You need to be able to read people – that’s the key,” says, Jane. “Understanding your clients’ needs; to translate what they’re saying to you into what they really want – that’s the skill.”

“My design cues then come from the location; whether it be the sea, the city, the surrounding architecture, fashion or colours. I also take into account how a home addresses the land, how it works with the colours and the feel of nature. We live in a beautiful world – why try to compete with it?

What’s on trend, right now?

“I see more autumnal tones coming through. Wine colours, maroons and Burgundies; bottle greens, jewel colours, caramels and terracottas,” she says. “We are also trending away from big patterns, like those rugs that look like art on the floor, or those bold, fleur-du-lis wallpapers. Now, it’s very much about the look and the feel, layering textures in natural materials, rather than turning to man-made designs and patterns. I’m no longer looking for the ‘hero’ of the fabric – it’s more about finding a ‘friend’,” smiles, Jane.

What are the advantages of engaging an interior designer?

“We can save you time and money, and also stop you making expensive mistakes,” says, Jane. “When you engage an interior designer, you tap into on a huge amount of knowledge – the best stores and suppliers to go to and also the right professionals and the best tradespeople to use.”

“And it’s not always about choosing the most expensive options,” she adds. “Designers often have the buying power than the public simply doesn’t have access to. You negotiating a 10% discount at the furniture store on retail prices really isn’t the same as us going straight to the suppliers or manufacturers and applying our discounts. There are definitely savings to made by using an interior designer.”

What’s your advice if you elect to go it alone?

“Choose elegant, classic designs for the big ticket pieces – your sofa, dining table and chairs. Do it well, and they’ll be good for 15-20 years. Once you have these in place, then the fun can begin with your smaller pieces of furniture and accessories.

“The beauty of doing it this way is that every five years or so, you can change your cushion scheme or get a new drum shade for your standard lamp… and hey presto, you’ve got a whole new look happening.”

What would your ideal place look like?

“I always think that I would be brave, but then I pick something safe; not safe as in boring, but safe as in I know I could live with this and it won’t offend me.

“Because of the job I do, I see so much, so I would need a calm space to live in. I therefore wouldn’t want a lot of colour. For me, the space would be quite monochromatic, but it would have lots of texture, lots of materials – timbers, metals and fabrics. Where I would be more daring is with my art. I’m a real lover of art – there’d be some weird and wonderful things in my dream home.”

“Thanks, I really enjoyed that,” she laughs.

 

 

 

share

Return to blog

More recent posts

13 January 2022

Driving Change


Ray White Damerell Group Property Management has long relied on a small fleet of cars to help its property managers, letting agents and business development manager carry out their day-to-da…

More
12 January 2022

Squeaky Clean


Having the exterior of your property professionally cleaned once a year may seem like an unnecessary expense, but a sparkling clean house not only makes a great first impression for prospect…

More
6 January 2022

Outdoor Living Trends


With Summer in full swing, we bring together three of Auckland’s top landscape designers to discuss the latest and greatest for your outdoor living areas.

More
9 December 2021

In the name of peace


Artist Stuart Robertson talks about his ongoing and often surreal mission to photograph 10,000 people holding a silk rose.

More
8 December 2021

Legislation – A Character Bombshell


One of New Zealand’s biggest developers, Mark Weipers of Location Group says the Government’s new blanket approach to density that frees up land for housing development across all major citi…

More
2 December 2021

A Home For Life


A mid-century home that has stood the test of time, and is still as fresh and as relevant today as it was the day it was conceived.

More
11 November 2021

How covid changed real estate


Coronavirus’s impact on real estate marketing has turned the industry on its head and changed the landscape dramatically. The pandemic has played a key role in disrupting the traditional way…

More
28 October 2021

Two’s Company


It takes a special kind of relationship to form a successful design partnership – even more so when the two parties are related.

More
14 October 2021

Change is underfoot


Nothing says summer quite like long, neat rows of bright green, freshly mown lawn. The sweet smell of grass fills the air, and nature’s perfume flows into our nostrils/surrounds us. The rest…

More

Contact Us

Are you interested in knowing more about one of these articles? Please fill out the form below to get in contact with us.