The momentum of change driving our business is nothing new – it started a decade ago, when a new Act was brought in and a set of professional conduct and client care rules were introduced, under which salespeople became licensed and were required to greatly lift their professional standards.
Alongside these on-going, industry-led changes, we have seen changes in the market itself. Vendors and buyers have become much more discerning and (quite rightly) demanding much higher standards of communication, disclosure and ‘product’ knowledge. The result is that licensees are now being held to much higher standards than previously, and having a dedicated compliance officer on hand has become virtually mandatory.
The way we communicate has also changed and continues to change, meaning, as marketers, we have needed to keep abreast of emerging technologies and methodologies.
Realtors have had two choices – either, embrace these changes, up-skill, and take major steps to better meet customer expectations, or be left behind, staring like possums in the headlights.
Here at Ray White Damerell Group, we are proud to say that each and every member of our licensed sales team has embraced these changes with commitment and enthusiasm. We have led from the front in terms of innovative technologies and fresh thinking, and we now have a culture of continuous learning and improvement.
Business has never been so positive or rewarding.