22 November 2018

Maximum Impact

When it comes to making sure your outdoor spaces are spot on for a Spring/Summer sale, nobody does it quite like Ian Morrow of home and garden makeover company Market Ready.


share

Having been a real estate agent himself for years, Ian has an intimate knowledge of property and knows what buyers look for.

With his skilled eye, he quickly recognises any of the negatives that detract from a home’s appeal and saleability.

 “If you want to make money out of what is probably your biggest asset, then you have to spend it. I know how to add value,” he says.

 “Selling can be stressful,” he adds. “We can make that process easier by minimising the negatives so homeowners can walk away from the deal feeling satisfied they have got the best price possible.”

 As a practical handyman who has worked on superyachts in the Caribbean, Ian can lend his hand to most trades. But with high demand in the busy real estate season, he has gathered a supportive team of good tradies who he relies on to do any job well, no matter how big or small. Ian has his finger well and truly on the pulse with bright ideas when it comes to working out a solution for a homeowner’s problem.

Ian Morrow of Market Ready

Ian Morrow of Market Ready

“Gardens are possibly the last thing homeowners consider when putting their property on the market,” says Ian. “Often they are forgotten and become overgrown during the winter period.  But they’re where you make the first impression.” So, it’s vital they look ship-shape as you go to market.

“We go in and give them a full clean and tidy so they look cared for.”

Ian starts every project by visiting the site to see what needs to be done, both inside and out. Before he enters, he takes note of what the house looks like from the road and checks what buyers will see as they arrive.

Homeowners have become so familiar with their home and neighbourhood, he says, they don’t notice the rumpty shed next door, or the sad rock boundary wall that’s crumbling away or the diseased box hedging in need of a serious spray and feed.

“You may not see it, but the buyers will,” he warns.

 “I spend an hour or so with the client going through the whole house and I get to know their objectives. We discuss why they’re selling, their motivation, when the best time to sell will be and the timeframes we’re working to. Before we start, I help them understand the whole process and we discuss whether they’re going to stay or leave the property during the sales campaign.”

His ideal scenario is visiting several months prior to the homeowners putting their property on the market. Six months is not out of the ordinary. But if there’s more urgency, he can kick the process off more quickly.

“It takes time to put things in place and get the ball rolling. It’s quite a process. But it’s a personalised service, tailored to individual property owners’ needs. If you’re going to sell, it’s best to contact me early.

 “I’m here to help people who are busy and time poor.""It’s about understanding your property and what it needs to get it market ready so people feel comfortable going to the market with their best foot forward. I make sure they start off the right way. I’m a great believer in getting the maximum price for a client.”

He often works with Ray White salespeople who are on the same page when it comes to getting a home beautifully updated and presented, ready for sale.

A typical outdoors project will involve general maintenance like pruning the trees and trimming shrubs. Ian lays new bark or wood chips and under-plants to create a lush effect in gardens.

“Often there is garden lighting to deal with, especially in the more high-end homes. We fix and make sure it’s all working. Then there are water features to get working as well.

“Usually tiles need cleaning after winter neglect. Sometimes they need re-grouting and re-levelling. It’s common for busy people to neglect their pathways. Often we lift and relay the tiles so they look like new.

“We spruce up lawns with weeding and feeding.""For an instant impression, we often lay artificial turf these days. It gives a whole new outdoor area that dries quickly in the rain. While it looks just like turf, it’s very easy to maintain, never gets any prickles and it doesn’t attract the bees.”

Ian’s team will wash and treat decks so they look fresh. If they’re really weathered, they may need to be completely rebuilt. And if there is no deck but the home’s indoor outdoor flow could be improved by adding one, then that’s no problem.

Grotty garden furniture that has been left to weather in the rain is removed. Ian’s exterior home staging service fills the gaps to make patios and courtyards inviting. Everything from the furniture to a range of planters, troughs, sculptures and water features are available for hire to complement the interior home staging - from simple entry level packages of two planters and a riot of colour for immediate impact to a complete package that gives a feeling of continuity throughout creating a beautiful serene environment.

“Every situation is different. My job is to go through the home, see what improvements can be made and to give the client options." "At the middle level - from $1m to $2m - it’s usually a quick tidy up. But at the exclusive multi-million dollar property end, it often involves a full re-landscape of the garden.”

It’s impossible to ascertain exactly how much value the service adds to a property when it sells. A video on the Market Ready website shows a property with a registered valuation of $670,000 before the makeover. After Ian had waved his magic wand for the makeover, the same property sold for $1,150,000.

Of course, there are no guarantees. But Market Ready makes it easy and stress-free for busy people to raise the bar on the level of presentation to eliminate any obstacles put up by buyers.

http://marketready.co.nz/

share

Return to blog

More recent posts

22 August 2019

Planning For The Future


Futureproofing our city has never been more important – because there is no Planet B! Are Auckland city planners thinking about long-term sustainability? What are they doing to ensure the ci…

More
15 August 2019

Past is Present


After six years living in inner-city Sydney, architect Matt Brew has returned home, setting himself up in a classic 1970’s house that clings to a steep hillside, lushly covered in native bus…

More
8 August 2019

All Fired Up


An expanding band of artisans in our city are taking up crafts like pottery – relishing the slower-paced way of life – as they pursue their passions, work from home studios and look after th…

More
1 August 2019

Home Sweet Tiny Home


What the Tiny House movement is about and why you should pay attention

More
25 July 2019

Timeless Style


Mid Century Swag sets the stage for eye-catching, timeless and unique designer décor pieces.

More
11 July 2019

World Famous in New Zealand


Already a multi-award winner in her own country, this larger-than-life local designer has taken her work to the rest of the world, and come out on top.

More
4 July 2019

All Blacks or Tech


An All Black or Tech Innovator? – Your Child’s Decision Might Not Be So Obvious in the Future.

More
20 June 2019

Better Taste – Naturally


Little Bird Kitchen serves exciting, innovative and delicious plant-based organic food – and people are loving it.

More
13 June 2019

Looking Positive For Auckland


We all know Auckland is a fabulous place to live, but it’s also still a great city to invest in property. Here are 10 reasons why.

More

Contact Us

Are you interested in knowing more about one of these articles? Please fill out the form below to get in contact with us.